Elisabeth Jensen Joins KEEP as Executive Vice President

Elisabeth Jensen Joins KEEP as Executive Vice President

LEXINGTON, Ky. (Wednesday, January 3, 2018) – The Kentucky Equine Education Project (KEEP) has tapped lifelong horse enthusiast and Race for Education co-founder Elisabeth Jensen as its new executive vice president.

Joe Clabes, KEEP’s executive director since April 2015, is leaving KEEP to become senior consultant and strategist with the business-management consulting firm Loch Harbour Group and to pursue other business opportunities in the Thoroughbred industry.

“Elisabeth has a passion for the horse industry and is a proven leader and administrator,” said KEEP chairman Corey Johnsen. “She is perfectly positioned to embrace KEEP’s core mission and move the organization forward. Joe Clabes and his team accomplished a number of important achievements, and we wish him all the best in his new endeavor.”

Under Clabes, KEEP helped pave the way for equines to officially be recognized as livestock in Kentucky – an integral step in the push for sales-tax parity, launched the popular Seattle Slew license plates to raise money for the organization’s charitable foundation and created a multi-breed conference that brought prominent policymakers and officials in to address issues facing those who own or work with horses.

“KEEP is the economic advocate of the Kentucky horse industry and has been the driving force behind more than $200 million in additional purses and breeders’ awards since 2006,”  Johnsen said. “We continue to make progress towards sales-tax parity and will make sure KEEP is on the cutting edge of all issues affecting our industry such as immigration and workforce development. Elisabeth will be a strong leader in those areas while also expanding our important grassroots efforts.”

Jensen, who started her new position this week, said KEEP’s priorities mesh with her own interests and she embraces the opportunity to tackle those challenges.

“That’s my passion – immigration, labor, workforce development and education,” she said. “At Race for Education, our focus is educating young people and attracting them to the industry. That falls into one of the goals of KEEP. I’m really, really excited about it. I think there is a lot of good work we can do.

“Having a sufficient and capable workforce is a huge issue to our industry, to all facets – whether it’s the racetrack or the horse farm. Even inside the tracks, for hospitality and other positions. Those jobs are hard to fill, and we need to find a way for the industry to address those things.”

In other changes: Stephen Huffman, a partner in HCM Governmental Relations, is replacing Clabes as KEEP’s chief advocate with the Kentucky State Legislature. KEEP staffer Will Glasscock also is assuming an expanded role in the organization’s legislative efforts. Veteran horsewoman Mary Midkiff, a prominent horsewoman and author with extensive background in multiple disciplines, takes over grassroots development.

The Race for Education, which Jensen co-founded in 2002, now will be administered by the KEEP Foundation. The program provides services such as scholarships and financial literacy training to students in the equine industry with financial need. The Race for Education has provided more than $7 million in scholarships and educational programs, earning recognition from the White House Office of Faith-Based and Community Initiatives. Jensen and The Race for Education received the University of Arizona Race Track Industry Program’s Outstanding Contribution to the Racing Industry Award in 2011.

Jensen grew up in Indiana, attending New York’s Fashion Institute of Technology and the Wood Tobé-Coburn School, earning a degree in design and merchandising. She worked as an executive for Disney Consumer Products in California, where she rode and showed on the hunter-jumper circuit before moving to Kentucky to pursue a career in the Thoroughbred industry.

Jensen is married to Kentucky Horse Racing Commission executive director Marc Guilfoil and has a son, Will. They raise cattle on their farm in Lexington.

Inspired by Will, Jensen in 2016 founded a basketball camp for young athletes with special needs in 2016 in association with Special Olympics. She served for six years on the State Advisory Panel for Exceptional Children, advising the legislature and governor on policy related to special education. She continues to serve on the Kentucky Department of Education’s Parent Advisory Council. She also serves on the boards of the Groom Elite Program, Old Richmond Road Neighborhood Association and was appointed by Lexington Mayor Jim Gray to the Fayette County Greenspace Commission.


The Kentucky Equine Education Project is a not-for-profit grassroots organization created in 2004 to preserve, promote and protect Kentucky’s signature multi-breed horse industry. KEEP is committed to ensuring Kentucky remains the horse capital of the world, including educating Kentuckians and elected officials of the importance of the horse industry to the state. KEEP works to strengthen the horse economy in Kentucky through our statewide network of citizen advocates and our foundation, which has awarded more than $700,000 to local Kentucky equine organizations. To learn more about how you can become a member or make a contribution, please visit www.horseswork.com.